Dainty London was founded in 2016 by former nurse Jade Sammour who was busy with two children. Starting from her kitchen table, Jade's first work is a necklace, which can complete a new outfit. Fast-forwarding a few years, "Dainty London" now has nearly 80 works that have been unveiled at London Fashion Week, collected by John Lewis and Jolles, to name a few, and rated as essential by many publications Product.