Wine Insiders began as A Taste of California 31 years ago when the founder wanted an alternative to expensive, large-store wine offerings. He used his connections in the industry to gain access to both well-known and hard-to-find wines. And he assembled an expert tasting panel to make sure he sold only the best wines to his customers. Get big discounts with Wine Insiders coupons for wineinsiders.com. Make use of Wine Insiders promo codes & sales in 2017 to get extra savings on top of the great offers already on wineinsiders.com.